Root Brand Story

Change often happens when we are forced to confront our own unhealthy habits. Bob, one of Root's co-founders, can attest to this firsthand. In 2018, Bob's doctor advised him to either take cholesterol medication or change his lifestyle to treat his high blood pressure. He was already taking hypertension medication, and the prospect of adding more medication made him question his lifestyle and diet.

Around the same time, Bob's dad, who had been a massage therapist for over 15 years, introduced him to some Ayurvedic medicine to complement his therapy. Bob started taking some of the supplements, made some lifestyle changes, and was amazed when he managed to reverse his cholesterol. In the process, he lost 8 kg of weight and 10 cm off his waist.

But there was still the issue of his blood pressure. So Bob did some research and even took a trip to India to source more Ayurvedic products for his dad's business. By 2019, Bob was more and more involved in the business, and the Ayurvedic supplements they were selling were making a big difference in people's lives.

Bob and his son Jai realised they could help even more people by creating a new brand dedicated to holistic wellness. In 2022, they started the process of creating Root.

Today, Bob doesn't take any prescribed medication. It's amazing what the right supplements and lifestyle changes can do for your health. And the name Root? Well, it just so happens to be our surname spelled backward.

About Us

To move freely, you must be deeply (Root)ed.

At Root, we're a family-owned brand with a mission to make high-quality herbal supplements and wellness products accessible to everyone. We're inspired by Ayurveda, the ancient Indian medicine system that emphasises balance and harmony in all aspects of life.

With over a decade of experience in the industry, we are well-equipped to aid your health journey and support your well-being. Your mental and physical state is always top of mind for us, which is why we are proud to present our health and wellness products that are created using ethically sourced ingredients guaranteed to benefit you.

We know that life can be chaotic, so we've designed our products to fit seamlessly into your routine. Our goal is to help you adopt healthy habits that will support your mental and physical well-being in the long run.

Vision Statement:

Our vision at Root is to create an educated community of healthy individuals who share their knowledge and experience with organic health and wellness products inspired by Ayurveda. Together, we can restore peace in bodies and minds everywhere.

Join us on the journey towards natural living with our 100% natural beauty and wellness products. Inspired by ancient Ayurvedic solutions, we strive to make natural living a part of your daily routine.